Almost every category. The first store most brands should open, and the widest reach of any marketplace.
23 countries
400+ channels. 92 countries.
One operator.
The 30 main channels we can take your brand to, what each is good for, and what it takes to sell there.
The main 30
Pick a channel to see where it reaches.
All 400+ channels across 92 countries on 6 continents.
The main 30
Where each channel earns its place.
The right mix depends on your category and margin. We confirm which channels suit your products in your market plan.
Global marketplace
Everyday home, kitchen, health and electronics, with value-focused shoppers.
Canada, Chile, Mexico, United States
Long-tail catalogs, spare parts, electronics and hard-to-find items.
18 countries
Price-led products that can sell in volume at low prices.
46 countries
Products found in short videos and live streams, then bought right inside the app.
20 countries
Fashion and lifestyle for young, trend-led shoppers, open to other brands.
21 countries
A big worldwide storefront, with a local seller program in the EU.
8 countries
Handmade, vintage and craft items, for shoppers who want something different.
Worldwide
A store under the brand name, for shoppers who come looking for it directly.
Worldwide
A curated marketplace on target.com, open by invitation.
United States
Consumer electronics and appliances, from a name shoppers trust for tech.
Canada, United States
Latin America’s number one marketplace. Strong for electronics, home and everyday goods.
8 countries
Fashion and beauty across 28 European markets.
28 countries
Poland’s number one marketplace, also open in Czechia, Slovakia and Hungary.
Czechia, Hungary, Poland, Slovakia
The German retailer’s online marketplace, open in seven countries.
7 countries
The top marketplace in the Netherlands and Belgium.
Belgium, Netherlands
A UK-born challenger now spreading across Europe. Useful second channel after Amazon.
11 countries
The top Gulf marketplace, in the UAE, Saudi Arabia and Egypt.
United Arab Emirates, Egypt, Saudi Arabia
Türkiye’s number one marketplace, now selling across the Gulf and parts of Europe.
12 countries
Africa’s largest marketplace, for electronics, fashion and everyday goods.
8 countries
South Africa’s largest marketplace.
South Africa
A top Indian marketplace, across all categories.
India
India’s go-to for fashion, beauty and lifestyle.
India
One of Japan’s biggest online malls, also open in Taiwan.
Japan, Taiwan
The Southeast Asia leader, also strong in Taiwan and Brazil.
9 countries
A top Southeast Asian marketplace, with LazMall for brands.
Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam
South Korea’s top marketplace, known for very fast delivery.
South Korea, Taiwan
New Zealand’s biggest marketplace, for brands that want to be found locally.
New Zealand
Wholesale to independent shops in North America, Europe and Australia.
19 countries
Worldwide wholesale, for selling in bulk to other businesses.
Worldwide
+370 more like these.
Regional stores, retailer programs, wholesale platforms, social shops and quick-delivery apps in 92 countries. Tell us where your shoppers are and we’ll tell you what’s open.
The full 400+, by type
- 228marketplacesOtto, Cdiscount, eMAG, Hepsiburada
- 113retailersWayfair, Home Depot, MediaMarkt, Carrefour
- 33wholesale platformsAnkorstore, Amazon Business, Qogita
- 16store platformsWooCommerce, BigCommerce, Wix
- 14quick-delivery appsBlinkit, Zepto, Talabat Mart
- 11social shopsInstagram, YouTube, Pinterest
Logos belong to their owners and only show where products can be sold. Billionesia is an independent seller and is not endorsed by these marketplaces.
What it takes
What we sort out before you launch.
These are the rules that most often catch brands out. You don’t need to master them. We do.
North America
United States, Canada, Mexico
- Amazon runs the US, Canada, Mexico and Brazil from one unified account.
- Into the US: the $800 duty-free exemption has been suspended since August 29, 2025, so low-value shipments now owe applicable duties.
- Into the US: regulated products need a safety certificate, and since July 8, 2026 importers must file its data electronically.
- Canada: GST/HST applies, and consumer packaging generally needs English and French.
- Mexico: labels in Spanish, and official NOM standards apply to many product types.
South America
Brazil, Argentina, Chile, Colombia, Ecuador, Peru, Uruguay
- Brazil sits on Amazon’s North America and Brazil account, and can be served from US stock through remote fulfillment.
- Listings need Portuguese, and import taxes can be high. We model them before you commit.
- Certain categories need local approval, such as INMETRO for many electrical goods and ANVISA for cosmetics and health products.
UK & Europe
United Kingdom, Ireland, France, Germany, Italy, Spain, Netherlands, Belgium, Austria, Sweden, Poland, Azerbaijan, Bulgaria, Switzerland, Cyprus, Czechia, Denmark, Estonia, Finland, Greece, Croatia, Hungary, Lithuania, Luxembourg, Latvia, Malta, Norway, Portugal, Romania, Serbia, Slovenia, Slovakia, Türkiye, Ukraine
- One regional Amazon account covers the main European stores. OnBuy adds a second channel across much of the region.
- EU product safety: since December 13, 2024 consumer products need a responsible person based in the EU, shown on the listing.
- EU VAT applies from the first euro. Stock held in a country usually means registering for VAT there.
- EU duty: a flat €3 per item type has applied to parcels up to €150 since July 1, 2026, set to run until July 1, 2028. A separate €2 handling fee per item was due to start on November 1, 2026.
- Packaging: the EU’s packaging regulation has applied since August 12, 2026. Producers register in each country, such as Germany’s LUCID register and France’s EPR numbers, and marketplaces must see proof.
- The UK has its own rules since Brexit: UK VAT, including at checkout on parcels up to £135, and its own product marking.
Asia-Pacific, Middle East & Africa
Saudi Arabia, India, Singapore, Japan, Australia, New Zealand, United Arab Emirates, Bangladesh, Bahrain, Benin, Brunei, Botswana, DR Congo, Republic of the Congo, Côte d’Ivoire, Cameroon, China, Egypt, Gabon, Ghana, Hong Kong, Indonesia, Israel, Iraq, Jordan, Kenya, South Korea, Kuwait, Sri Lanka, Morocco, Mali, Malawi, Malaysia, Nigeria, Nepal, Oman, Philippines, Pakistan, Qatar, Rwanda, Senegal, Thailand, Taiwan, Tanzania, Uganda, Vietnam, South Africa, Zambia
- Japan, India, Australia and Saudi Arabia each need their own Amazon account.
- Japan: importers based abroad must name a customs procedure agent in Japan and notify customs in advance. Many electrical goods need PSE marking.
- India: GST registration and Indian packaging rules apply, and BIS certification covers many electronics.
- Saudi Arabia: VAT registration and product conformity through the SABER platform, with Arabic labels.
- Australia, New Zealand and Singapore: GST applies to many low-value imports and is usually collected at checkout.
General information, not legal or tax advice. Rules change, so we confirm the current position for your product before launch. Sources include Amazon Global Selling, the European Commission, Japan Customs US Customs and Border Protection, US CPSC and the Commission on packaging.
Start with one market.
Tell us what you sell and where you sell it today. We’ll come back with the first three markets we’d open, and why.
