Plan the big decisions first.
Before listings and logistics, there are a few big choices. These pages compare the options side by side, with sources, so you can decide faster.
In this order
Five comparisons, three decisions.
1
How will you go global?
Decide who holds the accounts and carries the risk.
Reseller vs agency vs in-houseThree ways to go global, and who carries what.2
Where do you start?
Pick the first market, then the first store.
US vs UK vs EUDuty, tax and safety rules for your first market.Amazon vs WalmartFees, fulfillment and access for brands in the US.Amazon vs regional leadersWhen the local champion is the better first store.3
How will you deliver?
Choose how stock gets to the shopper.
Ship from home vs local stockParcels, marketplace fulfillment or your own warehouse.Comparisons use public information checked in November 2026. They are general information, not legal or tax advice. Marketplace names and logos belong to their owners.
400+ channels. One plan.
Tell us what you sell and where you sell it today. We’ll come back with the first three markets we’d open, and why.
